Sir Anthony Hopkins has entered the group chat, and he’s wearing SKIMS.
The Oscar-winning actor went viral this week after donning Kim Kardashian’s new $48 “Sculpting Face Wrap” and channeling his most iconic role: Hannibal Lecter.
“Hello Kim, I’m already feeling 10 years younger. Goodbye,” he said in Lecter’s chilling cadence, ending with a signature slurp straight out of The Silence of the Lambs. “Thank you, Kim. Don’t be afraid to come over for dinner.”
The clip from Anthony Hopkins comes just days after Kardashian launched the SKIMS Seamless Sculpt Face Wrap, a stretchy face garment being marketed as the future of beauty sleep. Available in two neutral shades, “clay” and “cocoa”, the mask promises to lift and tighten the jawline and neck overnight using compressive fabric and collagen-infused yarn.
But while Kardashian is selling a snatched jawline, medical experts are selling realism. Plastic surgeons and dermatologists have largely dismissed the product as cosmetic placebo. Dr. Anil Shah, a facial plastic surgeon in New York and Chicago, told The New York Post the face wrap won’t trigger long-term changes.
“It’s not going to alter skin, fat, or muscle structure in any meaningful way,” he said. “I understand shapewear under clothes, but wearing this to bed? Don’t waste your money.”
According to Shah, true sculpting requires the redistribution of fat or the tightening of underlying tissues, neither of which is achievable through a fabric wrap, collagen yarns or not.
The product has quickly become a punchline online, with some dubbing it a “medieval torture device” and others comparing it to something out of a hostage negotiation. And yet, mockery hasn’t hurt sales: the wrap sold out on the SKIMS website within 24 hours.
Kardashian herself has defended the product as essential: “It snatches your little chinny chin chin,” she said on social media. “It’s super comfortable to wear at night or just around the house.”
Still, others are pushing back, not just against the product, but what it represents.
Plastic surgeon Dr. Akash Chandawarkar noted the wrap may be useful post-surgery (after a facelift, neck lift, or liposuction), but offers little to no benefit as a nightly skincare ritual for the average buyer, per Glamour UK.
On TikTok, beauty creator Jamie Janejira called out the deeper issue: a culture that’s constantly reshaping women’s faces for profit. “What if your face doesn’t need to be snatched or lifted?” she asked. “What makes us beautiful is that we don’t all look the same.”
Despite the backlash, SKIMS is already marketing the face wrap as a “must-have” for women’s nightly routines.
Online, some users were less convinced. “There’s a 16-year-old girl out there thinking she needs to buy this crap,” one commenter wrote. Another added: “SKIMS – making women feel bad about themselves since 2018.”
Kardashian has yet to respond to the criticism directly, but between the memes and the sold-out status, she may not need to.
